How companies tackle the interweb thingy

How companies tackle the interweb thingy

It is not that the internet is a particularly recent invention. It has even had its very own economic crisis. So why are companies still struggling to engage with it?

Of course, every company worth its salt has a website, not least those who have sent their executives to the World Economic Forum in Davos.

But the discussions here suggest that many companies are still struggling to move beyond having a colourful website towards really using the internet to their advantage.

And to make things worse, hardly any company knows how to cope with the rise of social media - the Facebooks, Twitters, blogs and YouTubes of the digital world.

Digital confidence

Getting the web right starts with the basics: spam, privacy and fraud.

"The internet is seen by many [consumers] as an extremely dangerous place," says Thomas Stewart of consulting firm Booz & Company.