PSP Go Console Finally Unveiled!

Source : BBCNews

Sony has unveiled its new handheld gaming device, the PSP Go, at the E3 video games conference in Los Angeles.

Video and photos of the PSP Go were leaked online before the official announcement, revealing a lighter, slimmer console.

"We call it the worst-kept secret of E3," said Sony Computer Entertainment chief, Kazuo Hirai, at the launch.

The new handheld is seen by many as a direct rival to Nintendo's DSi, which went on sale in April this year.

Speaking to the BBC, Mr Hirai said they had got "a good buzz" from the launch and did not think the leaks had done any harm.

"Once information leaks out, it goes out like wildfire, but everyone got really excited by the possibilities," he said.

'Price shock'

Sony says the PSP Go will go on sale in October and cost €249 (£214) in Europe and $249 (£149) in North America.

"The price was a bit of a shock, especially given the current economic climate," Piers Harding-Rolls, senior analyst with Screen Digest, told the BBC.

"I would say it is a challenge to the potential of the platform, but also reflects the internal climate Sony faces," he said.